Mad Fine draws on founder Sophie Flack’s writing background, wry sense of humor, and unique personal style. 

Sister jewelry line Semper Augustus has appeared on multiple red carpets, and i-D Magazine called SA one of the few luxury brands who actively speak out against injustice as “written into their very brand DNA”. 

Mad Fine was conceived in order to reach a larger audience. The 18k and 925 sterling plated pieces are wearable reminders of our self-worth, an elevated take on a string tied around a finger.