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meet sophie

Mad Fine draws on founder Sophie Flack’s writing background, wry sense of humor, and unique personal style. 

Sister jewelry line Semper Augustus has appeared on multiple red carpets, and i-D Magazine called SA one of the few luxury brands who actively speak out against injustice as “written into their very brand DNA”. 

Mad Fine was conceived in order to reach a larger audience. The 18k and 925 sterling plated pieces are wearable reminders of our self-worth, an elevated take on a string tied around a finger.