Designed and crafted in the heart of New York City, MAD FINE blends radical self-acceptance with self-deprecating humor. What’s often kept private is reclaimed as something worthy of display—sparking connection, reflecting our times, and challenging the conventions of traditional fine jewelry.
FINE JEWELRY. PUNK VALUES.
- NEW ARRIVALS
- MOST LOVED
Make It Personal
Discover Signature Collections
Made By Hand
Designed & Crafted in NYC
Founder Sophie Flack begins each piece with a pencil drawing in her NoMad studio, a short subway ride from New York City’s Diamond District. She then oversees every step of the production process: from working directly with gem suppliers, approving wax models, and working closely with her trusted bench jeweler on 47th Street, to ensure her vision comes to life.
Fine Jewelry With Purpose
Socially Conscious Designs
We’ve partnered with a number of nonprofits and donate a portion of proceeds
Heirloom Quality
Heirloom-quality 14k yellow gold, tarnish-free & waterproof 10k yellow gold and sterling silver
Made In The USA
Our jewelry is designed in New York City and crafted by hand in the Diamond District
Woman-Owned Business
Founded and designed with intention by Sophie Flack, who works closely with her vendors
Our Non-Profits Partners
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